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Supercharge Events: Achieve Your Association Goals

Events hold a significant place in any association’s calendar. They present numerous opportunities to enhance your contribution to the association’s objectives. To create memorable events that bolster networking, tackle pressing agenda items and above all give a space for engagement.


We have seen a revolution of event styles, formats and concepts over the past couple of years but are you still struggling to design your engagements? Do you have a clear idea of what you want to achieve? Are you achieving your goals to engage members? Can you curate powerful member experiences?


We will deep dive into all the questions and more but even before the session begins, here is a valuable tip: active involvement leads to increased engagement. So, be sure to avoid treating event participants as passive spectators.



28 February 2024


9:55 am - 10:45 am




  • Geneviève Leclerc
    Geneviève Leclerc
    Co-founder and CEO

    Geneviève has over 25 years of global experience in congress management and strategic consultancy for associations and destinations. She works as a content curator, facilitator, speaker and trainer with the association meetings and business tourism industry and is specialized in sustainability and social impact practices. Geneviève is passionate about applying design thinking practices to accompany organizations through innovation. She has founded her current organization, #MEET4IMPACT, in 2019 with the vision of transforming the business tourism industry by generating a movement to create positive societal impact with its actors and their events. #MEET4IMPACT trains professionals and supports DMOs and their association clients in defining, managing, measuring and communicating the societal impacts of their activities. Geneviève has developed an “impact masterclass” for the industry and has co-created the “BE Impactful Framework”, which offers a systematic process for measuring the positive impacts of events. She is also an association executive, acting as Managing Director of the International Society of Limnology since 2018. When not at work, Geneviève is enjoying the great outdoors, sharing happy meals with friends or sailing the seas.

  • Mike van der Vijver
    Mike van der Vijver
    Conference Facilitator

    Mike van der Vijver is a Meeting Designer, Moderator and Facilitator, as well as an Advisor, Trainer and Coach in Intercultural Management. Since 2003, he has operated as a free-lance designer of international meetings for a wide variety of international clients through MindMeeting, the company he co-founded with Eric de Groot. MindMeeting specialises in the design of effective meeting programmes for international organisations. He provides advice on programmes and formats, and designs sessions and full conference programmes. In connection with his design works, Mike presents, moderates and facilitates on average about 40-45 meetings a year. He is also a regular speaker at international gatherings on topics such as meeting effectiveness, innovative meeting formats, and especially Meeting Design. In addition to his work on meetings, he advises on intercultural management, ensuring the effectiveness of organisations and individuals in the international business environment. Mike is a native of the Netherlands; he also works from a second home base in Taiwan. Mike is the co-author of Into the Heart of Meetings, the first book on Meeting Design, published in January 2013. He has also published a variety of articles and book chapters on intercultural management. Late 202, Eric and Mike’s second book saw the light: Meetings by Default or by Design.

  • Sharon Ashton
    Sharon Ashton
    Open Academy & Events Director
    EURORDIS-Rare Diseases Europe

    Sharon Ashton is a creative, accomplished and exacting event management professional whose passion is to design and deliver interactive events and training programmes that motivate and connect participants and provide platforms for genuine exchange and learning. The arc of her 20+ year career spans conferences, capacity-building workshops, training programmes, symposia, weddings, award ceremonies and fundraising gala dinners of all sizes in North America, Europe and beyond. Sharon has worked in the non-profit and association markets for the past 13 years and has experience delivering online, hybrid and in-person events and training programmes with measurable deliverables and proven return on investment. She recently completed a certification programme in online meetings from the Meeting Design Institute. Sharon is an Expert Contributor to AMI magazine and Co-Chair of the Events Management Community for the European Society of Association Executives (ESAE).

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