Nurturing Human Resources for Success
At a certain stage in an association’s growth, a pivotal moment emerges when association leaders must skillfully integrate the management of dedicated volunteers with that of a professional workforce. This transition represents a nuanced balance, requiring finesse to uphold the dedication and passion of volunteers while harmonizing with salaried staff who manage a range of specialized responsibilities.
Join us as we delve into the shared principles and unique aspects of professionalizing volunteer roles and nurturing loyalty among paid staff. Through real-life case studies from associations that have effectively navigated this transformation, participants will gain valuable insights for mastering this intricate journey.
Alaa Al BoaliExecutive DirectorMiddle East Facility Management Association
Alaa is MEFMA Executive Director who led the successful journey of the association by her visionary leadership and strategic orientation. Her dedication to serve the FM industry was noticeably demonstrated through committing to provide highly professional courses and running up multiple industry events across the Middle East. Her passion and experience in the associations industry led MEMA to be one of the most active ones in the region. Alaa holds a BS in Accounting and Finance from the American University of Sharjah, UAE. She started her career with KPMG to be the first Saudi female to work in tax in Saudi Arabia. She began her career in the associations industry starting with MEFMA in 2012 as the Relationship Manager. In between, she managed memberships and marketing at the Middle East and North Africa Business Aviation Association before she was appointed as the director of MEFMA in 2016. Alaa holds a BS in Business Administration with concentration in Accounting and Finance from the American University of Sharjah, UAE. She started her career with KPMG to be the first Saudi female to work in tax in Saudi Arabia. After four years of dealing with clients, she has found her passion in communications and clients’ relations. This led her to begin her career in the associations industry starting with MEFMA in 2012 as the Relationship Manager. In between, she managed memberships and marketing at the Middle East and North Africa Business Aviation Association before she was appointed as the director of MEFMA in 2016.
Ben HainsworthExecutive DirectorEuropoean Association for the Study of the Liver
Ben works in the international not-for-profit sector with an emphasis on professional medical associations. Since 2019 Ben is Executive Director of EASL, European Association for the Study of the Liver. EASL has over 5,000 members, an annual meeting with over 7,000 participants, a portfolio of hybrid educational meetings, an online education platform and mobile solutions for HCP practice. EASL is active in public health and patient engagement, a trusted advisor to health authorities. Previously Ben founded K.I.T. GmbH`s Association Management Division, managing associations such as International Liver Transplantation Society, International Union of Immunology Societies and International Society for Pediatric & Adolescent Diabetes. Until 2014 Ben ran European Society of Cardiology (ESC) event portfolio, including Europe’s largest medical conference. In parallel he enhanced the physical event offerings with digital solutions such as the enduring ESC 365 online platform. Ben has served on PCMA Board of Directors (2016-2019) and will be President of ACForum (2024-2026).
Callum ClenchExecutive DirectorIWRA
Callum has been IWRA’s Executive Director since early 2016. He is a policy expert in sustainable development & business practices, with a particular focus on water. Prior to IWRA, he worked for Climate-KIC which is one of the “Knowledge and Innovation Communities” set up in 2010 by the EU’s European Institute of Innovation and Technology. From 2010 to 2012 he was a policy advisor at the World Water Council, managing projects on water and green growth, ecosystem services, the water-food-energy nexus, and water for development in Africa. After the WWC he co-authored a water and green growth report for the OECD in 2012. Callum also worked at the UK’s Sustainable Development Commission, reporting directly to the Office of the Prime Minister.
Martin SirkCEOSirk Serendipity
Martin Sirk founded the strategic consultancy Sirk Serendipity in 2019. His areas of expertise and interest include meeting design, association strategy and development, social and economic impact of meetings, destination marketing, networking theory, and the future evolution of the meetings industry. He is a frequent media commentator, event designer and moderator on these topics. Major clients include Global Association Hubs Partnership, (advising Brussels, Dubai, Singapore and Washington DC how to assist international associations in achieving their strategic goals), tech start-ups and international associations and meetings industry companies including IMEX, Destinations International, International Association for the Study of Pain, International Union for the Conservation of Nature, SITE, UFI, and AI-driven interpretation company Wordly. From 2002 to 2018, Martin was CEO of ICCA, the International Congress and Convention Association. Prior to that he held senior positions with Hilton International and the British Tourist Authority, working and organising meetings in all regions of the world.