Vice-President, International Coach Federation UAE Chapter, UAE
Rania’s vision is for organisations to regenerate their industries and excel through purposeful innovation. She believes the future of long term customer and stakeholder value lies in innovation strategies that deliver a positive impact on financials as well as staff, society, community and the environment.
Supported by her ongoing brain-based research into generating positive outcomes for corporations, Rania works with clients to develop their abilities in applying precision thinking for strategic decision-making; effectiveness in cultural change management; and process modelling for change momentum.
Through her consultancy and coaching, Rania offers a scientific approach to project and change management, working in collaboration with her clients to facilitate sustainable improvement strategies that deliver tangible results.
As a Fellow of the Chartered Institute of Marketing and a PCC credentialed ICF Coach, Rania has over 20 years extensive experience across industries including retail, manufacturing, franchise, logistics, media and NGOs.
Session 3: Impact as a Business Model
(Panel Discussion x 3 Panellists)
This session will be a discussion on the concept of “impact as a business model” for associations to unlock new opportunities of growth and value sharing. We will explore how associations can develop business models that are designed specifically to create positive societal impact beyond the basic operational delivery of services and products. When an organisation intentionally puts impact at the core of its business model, the focus is shifted from being activity-driven to being driven by the specific positive outcomes that are created for all their stakeholders. This elevates the organisation in the value chain and can unlock a plethora of new opportunities.
We will discuss this with panelists coming from the social enterprise world and associations who have successfully made this transition.