Martin Sirk

GAHP Advisor, The Netherlands

Martin Sirk runs the strategic consultancy Sirk Serendipity, set up in September 2018, serving a range of clients in the international association and/or global meetings sectors.

On 1 June 2019 he took over the role of International Advisor to the Global Association Hubs Partnership, working with Brussels, Dubai, Singapore and Washington DC to assist international associations in achieving their strategic development goals, and driving forward GAHP’s strategic profiling and marketing agenda. This is now Martin’s largest and most important ongoing project.

Martin also advises the International Association for the Study of Pain on building strategic partnerships with other healthcare associations, is working with ePoster tech start-up Kubify, and has recently designed and led projects with organisations such as IMEX, SITE and UFI. He has recently been tasked with leading the re-design of the IMEX Policy Forum which takes place May 2020 in Frankfurt, where sustainability and the broader societal impact of meetings will be high on the agenda.

From 2002 to July 2018, Martin was CEO of ICCA, the International Congress and Convention Association, during which time the association doubled in size to almost 1,200 members in 100 countries. Prior to that, he held senior sales and marketing positions with Hilton International, Brighton and Hove City Council, and the British Tourist Authority (as VisitBritain was then known).

Areas of expertise and interest include meeting design, association strategy and development, social and economic impact of meetings, destination marketing, networking theory, and the future evolution of the meetings industry.

Martin divides his time between Amsterdam and the USA, when not travelling on projects.