Geneviève Leclerc

CMP, CEO and Co-Founder, #Meet4Impact, Canada

Geneviève is a Canadian industry professional based in Montreal. She has 23 years of experience in congress management and consultancy services for national and international associations and has managed international events in over 20 countries. Geneviève has been active at elevating the industry’s capacity in sustainability and value creation since 2006, when she was an early-adopter of green meetings practices, and she has sat on several committees that designed sustainable management practices for business events. She has more recently developed a passion for applying design thinking and lean startup practices to accompany organizations through innovation and has developed workshops, tools and frameworks to assist industry stakeholders in generating greater value from their activities.

Starting her career with a 16-year tenure working with Canadian PCO JPdL international as Senior Congress Manager and Manager for Strategic Planning, Geneviève was recruited in 2012 by Montreal-based international association The Transplantation Society to build internal capacity to manage the Society’s portfolio of international meetings. Strong from her multi-sectorial experience and strategic and disruptive thinking, she founded Caravelle Strategies in 2017, and currently wears many hats. Geneviève works on contract as a facilitator, speaker, trainer and consultant with the association meetings industry worldwide, and she uses human-centered design and social impact theory to accompany organizations through change and innovation processes. She’s also the Managing Director of the International Society of Limnology – SIL, an international scientific society.

Her most recent venture, the #MEET4IMPACT project, builds on the synergies of her broad experience in meeting planning, association strategy and sustainability. #Meet4impact is a global non-profit organization with the mission of elevating the industry’s understanding and proficiency in implementing and measuring the societal impacts of business events. It does this by building an impact framework that offers a comprehensive process for generating, managing and measuring the positive societal impacts of conferences. Geneviève carries a very strong and clear vision of amplifying the broader impacts of meetings and supports all initiatives that are coherent with this vision.

Finally, she has founded a network of international associations in Montreal and, as a strong supporter of social entrepreneurship and of the missions pursued by associations, she is very active on the social innovation scene in her home city.


Monday, 9th December, 2019

09:25  -  09:35

Pillar 1: Impact and Legacy – Key Concepts

Associations are facing growing pressure to attract and retain members and attendees, which has prompted them to question themselves on how they can improve their value proposition to fulfill evolving stakeholder expectations, how they can set themselves apart from competitive offers, and how they can better understand and measure the positive impact that their activities are generating. This session will explore the following questions:

  • What is the case for understanding and evaluating the social impact of associations and their activities?
  • What are the driving factors?
  • Definition of key concepts around impact: mission-driven, purpose, social impacts, legacy, broader impacts – which is which and what do these concepts mean for associations?
  • Introduction of the 4 Areas of impact: Community Well-Being / Knowledge and Research / Business and Opportunities / Creativity and Innovation.
  • What is the link with sustainability?


Areas of impact:

Tuesday, 10th December, 2019

09:30  -  09:50
Today in Brief + Insights from the Impact zone

Our two core facilitators will provide an overview of the previous day’s highlights by extracting the most interesting presentation bites and take-aways from our impact zone.

13:00  -  13:15
Closing Session

We will wrap-up this conference by reflecting on the opportunities for associations to be creating tremendous VALUE through the design of a thoughtful and intentional impact program. Attendees will leave with actionable insights, practical tools and inspiring take-aways in order to transform their organisations into agents of change.