Managing Director, World Design Organization, Canada
As the Managing Director of the World Design Organization (WDO), Bertrand works to drive an international community of members and stakeholder to design for a better world. With more than 20 years of experience as a sustainable design advisor and not-for-profit organization manager, Bertrand eagerly advocates for the strategic role of design to impact on sustainability. After graduating from the School of Design at Université de Montréal, he worked as a designer, later joining the Institute for Product Development as a Sustainable Design Advisor and became the Managing Director of the Institute in 2012. Currently, he is also acting President of the Quebec Association of Industrial Designers (ADIQ), Member of the Board of Recyc-Québec, and participates as an advisor on many public and sectorial committees and juries.
Pillar 2: Designing an impact management and measurement program
While impact measurement is necessary to communicate the value generated by one’s actions and justify ROI from partners (or members) investing time and money, it is mostly possible as a result of a well-planned and executed impact management strategy. But the sector of association meetings has struggled with coming up with a concerted and impactful methodology for impact assessment for several reasons:
This session will explore what an impact management program is, what it looks like and how it can be supported through tools and techniques.