Managing Director, The Middle East Facilities Management Association (MEFMA), UAE
Alaa is the Director of the Middle East Facility Management Association. Her role requires running up to 20 events a year ranging between conferences and exhibitions, networking events, workshops and training courses across the region. In addition, she actively participates in and supports multiple regional events. Her passion and experience in the associations industry MEFMA to be one of the most active associations in the region.
Alaa holds a BS in Business Administration from AUS, UAE. She started her career with KPMG to be the first Saudi female to work in the tax department in Saudi Arabia. After four years of dealing with clients, she has found her passion in communications and client’s relations. This led her to begin her career in the associations industry starting with MEFMA in 2012. In between, she managed memberships and marketing at MEBAA, before she was appointed as the director of MEFMA in 2016.
Session 2: Case Studies of “Partnership for Purpose”
(Panel Discussion x 3 Panelists)
The United Nations have dedicated one of their sustainable development goals to partnership building (Goal 17: Partnership for the Goals), aiming to “Strengthen the means of implementation and revitalize the global partnership for sustainable development”. In this session we will hear case-studies from different associations and foundations who, through global multi-stakeholder collaboration projects, have leveraged partnership-building as an overarching framework to shape, steer and implement their strategies, allowing them to maximize their impact and capitalize on a range of benefits.