H.E. Helal Al Marri

Director General, Department of Tourism and Commerce Marketing & Dubai World Trade Centre, UAE

His Excellency Helal Saeed Al Marri has been Director General of the Dubai Department of Tourism and Commerce Marketing (DTCM) since 2013. He is a member of the Executive Council of Dubai and also the Director General of the Dubai World Trade Centre Authority (DWTCA).

The Dubai Department of Tourism and Commerce Marketing (DTCM), is the government authority responsible for continuously furthering Dubai’s position as a leading global tourism destination and business hub. In his capacity, Al Marri is accountable for the planning, oversight, and delivery of Dubai’s vision and aspirational targets for the sector. His mandate also includes a strategic focus on driving sustainable tourism – contributing to the economic development of the emirate of Dubai and ensuring that tourism as a sector with all related adjacencies are effectively growing their contribution to Dubai’s GDP.

Al Marri’s responsibilities span both leisure and business aspects of the city’s value proposition. As such his role entails enhancing Dubai’s positioning as the preferred international hub for the global business community to network from, establish and expand their presence in, and service the broad range of markets across EMEASA. To facilitate delivery, he is equally responsible for forging collaborations and partnerships across the industry ecosystem globally, and Dubai government, private and public sector stakeholders.

Helal Al Marri also heads up the DWTCA, which encompasses the UAE’s leading event venue and the largest event and exhibition centre in the whole region. He is responsible for developing the centre’s strategic and development plans that aim to position Dubai as a leading global MICE destination. In his capacity, Al Marri is mandated to manage various sides of the business including exhibitions and conferences; real estate; and hospitality – all collectively driving towards the company’s growth strategy in line with Dubai’s vision to create a global platform for business tourism, as mandated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Al Marri serves as a member of the Supreme Committee of the Expo 2020 and board member at the Dubai Chamber of Commerce and Industry, Emaar Malls and Taaleem.

Helal Al Marri holds a Master of Business Administration (MBA) degree from the London Business School (LBS). Al Marri is a Chartered Accountant from the Institute of Chartered Accountants in England and Wales and previously worked at consulting firms, McKinsey and KPMG.


Monday, 9th December, 2019

09:00  -  09:25
Opening Session

A Conversation with the Dubai Association Centre Founders

In this lively discussion, we will hear directly from the two DAC founders on their perception of the bigger role that associations play in global society and how to position the association sector as a key driver of positive change. They will set the scene for a day and a half of intense exploration of core association strategies around societal impact, as well as how to position the association sector as a key driver of positive change. Key areas to be addressed also cover the following:

  • Where is Dubai Association Centre today?
  • What are the legacies of the Dubai Association Conference 2017?
  • How the association scene in Dubai has evolved since then?