DRIVING CHANGE:

The Societal Impact
of Associations

9 - 10, December 2019
Venue: Sheikh Maktoum Hall – Dubai World Trade Centre

Register  

PROGRAMME

 

Driving Change: The Societal Impact of Associations

One of the core concerns named by associations and speakers at the DAC 2017 Conference (and in association conferences worldwide) is to gain new insights and knowledge on the impact and the true value that is generated by associations through their main activities.

The 2019 edition of the DAC Conference will focus on the bigger role that associations play in global society. We will explore how associations should be developing core strategies around sustainability and social impact and leveraging those to become key drivers of positive change.

The subject of “The societal impact of associations” will be woven as a silver-thread to the whole conference. The content will lead participants to an understanding of how the association sector, can develop a cohesive and systematic approach to creating large-scale impact.

The program will be organised under 4 pillars:

Pillar 1: Impact and Legacy – Key Concepts
Pillar 2: Designing an Impact Management and Measurement Programme
Pillar 3: Organizational Resilience and Foresighting
Pillar 4: The Art of Collaboration


Furthermore, the following 4 themes will be explored and each session will relate to at least one of these 4 themes:

Community
Well - Being

Business &
Opportunities

Knowledge &
Research

Creativity &
Innovation

Monday, 9th December, 2019

09:00  -  09:25

Opening Session

A Conversation with the Dubai Association Centre Founders

In this lively discussion, we will hear directly from the two DAC founders on their perception of the bigger role that associations play in global society and how to position the association sector as a key driver of positive change. They will set the scene for a day and a half of intense exploration of core association strategies around societal impact, as well as how to position the association sector as a key driver of positive change. Key areas to be addressed also cover the following:

  • Where is Dubai Association Centre today?
  • What are the legacies of the Dubai Association Conference 2017?
  • How the association scene in Dubai has evolved since then?

Speakers:

H.E. Helal Saeed Al Marri

Director General, Department of Tourism and Commerce Marketing & Dubai World Trade Centre, UAE

H.E. Hamad Buamim

President & CEO, Dubai Chamber of Commerce & Industry, UAE

Moderator:

Hazel Jackson

CEO, Biz Group, UAE

09:25  -  09:50

SOCIAL IMPACT UNCOVERED

Pillar 1: Impact and Legacy – Key Concepts

Associations are facing growing pressure to attract and retain members and attendees, which has prompted them to question themselves on how they can improve their value proposition to fulfill evolving stakeholder expectations, how they can set themselves apart from competitive offers, and how they can better understand and measure the positive impact that their activities are generating. This session will explore the following questions:

  • What is the case for understanding and evaluating the social impact of associations and their activities?
  • What are the driving factors?
  • Definition of key concepts around impact: mission-driven, purpose, social impacts, legacy, broader impacts – which is which and what do these concepts mean for associations?
  • Introduction of the 4 Areas of impact: Community Well-Being / Knowledge and Research / Business and Opportunities / Creativity and Innovation.
  • What is the link with sustainability?

 

Areas of impact:

Speakers:

Geneviève Leclerc

CMP, CEO and Co-Founder, #Meet4Impact, Canada

09:50  -  10:05

KEYNOTE SPEECH

Patricia Blake

Chair Of The Board Of Directors, American Society of Association Executives, USA

10:05  -  10:50

PLENARY: Designing the Blueprint

Pillar 2: Designing an impact management and measurement program
(Plenary/Expert-briefing)

While impact measurement is necessary to communicate the value generated by one’s actions and justify ROI from partners (or members) investing time and money, it is mostly possible as a result of a well-planned and executed impact management strategy. But the sector of association meetings has struggled with coming up with a concerted and impactful methodology for impact assessment for several reasons:

  • It lacks knowledge in the science of impact investment
  • There are no clear indicators for the sector and virtually no benchmarks serving as reference points
  • There are no frameworks and predictive models for use by the sector to help demonstrate the cause-to-effect relationships generating change
  • There’s a lack of consensus on the merit of even tracking social impact for associations and their meetings

This session will explore what an impact management program is, what it looks like and how it can be supported through tools and techniques.

 

Areas of impact:

Speakers:

Guy Bigwood

Managing Director, Global Destination Sustainability Index, Spain

Garance Choko

Founder & CEO, CODA Societies, USA

Moderator:

Martijn Timmermans

Owner , Event Storyboard, The Netherlands

10:50  -  11:20

REFUELING YOUR IMPACT (Networking Break)

Build you own conference experience and choose from a variety of learning labs ranging from hands-on workshops to panel discussions and cases from the field:

11:20  -  12:20

LEARNING LABS – Session 1: The Theory of Change for Social Impact

Pillar 1:

Session 1: The Theory of Change for Social Impact
(Interactive Session)

This session will explore how associations can initially formulate an intention of creating a positive impact, and how to go from intention to action in order to generate outcomes through the Theory of change. The main theme is further explored in four Areas of impact (based on their association subject matter) in interactive discussions (4 or 5 “discussion pods” in room) where they are asked to develop a broad theory of change per group:

  • Community Well-Being
  • Knowledge and Research
  • Business and Opportunities
  • Creativity and Innovation

 

Areas of impact:

Session Facilitator:

Geneviève Leclerc

CMP, CEO and Co-Founder, #Meet4Impact, Canada

11:20  -  12:20

LEARNING LABS – Session 2:  What’s Your 2030 Strategy?

Session 2:  What’s Your 2030 Strategy?
(Expert Briefing – 2 x 15-min TED-style presentations followed by Q&A)

In 2015 the UN launched one of its most ambitious goals: a 2030 blueprint for a better world. Created with massive input from business, not for profits, governments and civil society, the 2030 Agenda identifies 17 Sustainable Development Goals(SDGs). But what does this mean for associations ? In this session, speakers will explain the philosophy behind the SDGs, how the goals can be integrated into an association strategy, and the benefits that they can bring to associations and their members.

Learning Outcomes:

  • What are the SDGs and what do they mean for the association sector?
  • Learn how the Sustainable Development Goals provide a path for greater impact, imagination & collaboration
  • Understand how stakeholders in Dubai and other associations are integrating them into their strategy

 

Areas of impact:

Speakers:

Guy Bigwood

Managing Director, Global Destination Sustainability Index, Spain

Trevor Stott-Briggs

Managing Director, Energy Institute, Middle East Branch, UAE

Ayla Bajwa

Executive Director, United Nations Global Compact UAE Local Network, UAE

Moderator:

Martin Sirk

GAHP Advisor, The Netherlands

11:20  -  12:20

LEARNING LABS – Session 3: Impact as a Business Model

Session 3: Impact as a Business Model
(Panel Discussion x 3 Panellists)

This session will be a discussion on the concept of “impact as a business model” for associations to unlock new opportunities of growth and value sharing. We will explore how associations can develop business models that are designed specifically to create positive societal impact beyond the basic operational delivery of services and products. When an organisation intentionally puts impact at the core of its business model, the focus is shifted from being activity-driven to being driven by the specific positive outcomes that are created for all their stakeholders. This elevates the organisation in the value chain and can unlock a plethora of new opportunities.

We will discuss this with panelists coming from the social enterprise world and associations who have successfully made this transition.

 

Areas of impact:

Speakers:

Kai Troll

International Sport and Culture Association & AssociationWorld, Belgium

Garance Choko

Founder & CEO, CODA Societies, USA

 

Moderator:

Hazel Jackson

CEO, Biz Group, UAE

Build you own conference experience and choose from a variety of learning labs ranging from hands-on workshops to panel discussions and cases from the field:

12:25  -  13:25

LEARNING LABS – Session 1: The Metrics Conversation

Pillar 2:

Session 1: The Metrics Conversation
(Interactive Session)

This session will focus on impact evaluation and indicators. We will explore how impact can be created by associations through their programs and activities for individuals; for the organisation; and for the broader community. We will work in small groups on identifying what we mean by “indicators of impact” (at various levels), discuss data collection that enables this impact to be evaluated, and brainstorm on possible metrics in a number of fields (grouped under the 4 Areas of impact). We will provide examples of how impact reports can be used to communicate positive outcomes.

 

Areas of impact:

Session Facilitator:

Geneviève Leclerc

CMP, CEO and Co-Founder, #Meet4Impact, Canada

12:25  -  13:25

LEARNING LABS – Session 2: Applying Design for Greater Impact

Session 2: Applying Design for Greater Impact
(Interactive Session)

To design a program for impact that aligns with your association’s purpose and the changing needs of the members makes it a more complex process and almost impossible to predict the outcome from the beginning. Our roles are changing, we need to update our competencies with strategic thinking, and facilitative skills. In this session we will explore the fundamentals of Design Thinking techniques and take a hands-on dive into Storyboarding, one of the most powerful ways to co-create and prototype ideas. We will learn how to leverage design methods in order to maximize the impact of our programs and activities.

 

Areas of impact:

Session Facilitator:

Martijn Timmermans

Owner, Event Storyboard, The Netherlands

12:25  -  13:25

LEARNING LABS – Session 3: Cases from the Field

Session 3: Cases from the Field
(Case Studies – Panel Discussion x 3 Speakers)

In this session, we will showcase the experiences of associations currently developing impact projects. Our moderator will lead a conversation with 3 representatives of associations actively engaged in strategies aiming to create more social value for their members and the community they serve.

Areas of impact:

Speakers:

Liesl Zühlke

Former President, South Africa Heart Association, South Africa

Tina Wehmeir

CEO, AMC Institute, USA

 

13:25  -  14:45

Networking Lunch

14:45  -  15:00

KEYNOTE: Dubai Speaker

15:00  -  15:45

PLENARY: Survival of the Fittest

Pillar 3: Organizational resilience and foresighting

This session will discuss the context whereby associations face stronger than ever disruptions from all sides and make the case that there is an urgent need for these organizations to learn to navigate and embrace change as a core strategy for long-term strength and agility.  The concept of “Foresighting” will also be explained, illustrating how resilience can be achieved by developing a culture of foresight and related practices. This will imply that associations will learn to recognize the signals of change, look for threats and opportunities and understand where they lie, and plan for the expected but foresee the unexpected.

The panel will showcase how resilient organizations:

  • Have a compelling vision of what they are and a clarity on their purpose and how this purpose connects to the rest of the world;
  • Develop strong governance to drive impact on their mission (and embrace new governance types); and
  • Build cross-functional teams who will be empowered to solve real problems through collaboration and innovation.

Areas of impact:

Speakers:

Paul Weintraub

Vice President of Global Development & Support, BICSI, USA

Gregg Talley

CEO, Talley Management, USA

Moderator:

Hazel Jackson

CEO, Biz Group, UAE

Build you own conference experience and choose from a variety of learning labs ranging from hands-on workshops to panel discussions and cases from the field:

15:45  -  16:45

LEARNING LABS – Session 1: Developing Agility

Pillar 3:

Session 1: Developing Agility
(Expert Briefing – 2 x 15-min TED-style presentations followed by Q&A)

Our speakers will provide a deeper dive into foresighting and agility. They will carry on a dynamic conversation focusing on how associations and their communities are adapting to new economies as part of their resilience strategy, such as the Sharing / Circular / Experience / Innovation / Platform / Knowledge economies. They will also demonstrate that “Learning organisations” are organisations who:

  • Develop adaptability
  • Implement local strategies that are scalable globally,
  • Initiate sector-wide responses to external disruptions, and
  • Implement swiftly and precisely while regularly gather and incorporate feedback from inside and outside.

 

Areas of impact:

Speakers:

David Macadam

CEO, The Middle East Council of Shopping Centres, UAE

Garth Jordan

Senior Vice-President - Corporate Strategy, Healthcare Financial Management Association, USA

Moderator:

Senthil Gopinath

CEO, ICCA, The Netherlands

15:45  -  16:45

LEARNING LABS – Session 2: Hijacking Tech for Impact

Session 2: Hijacking Tech for Impact
(Case Studies – Panel Discussion x 3 Speakers)

In this session, Associations will present case studies which address the following questions:

  • How various disruptive technologies can be used to increase the resilience of organizations and communities.
  • How blockchain can help problem-solving (case-studies of business model projects driven by blockchain).
  • How associations can and should be using data (big data, open data) to inform the process of resilience building, to learn to model the future and make the appropriate decisions.

 

Areas of impact:

Speakers:

David Oswald

Founder, DE Design + Environment Inc, Canada

Dr. Muhammed Y. Idris

Principal Data Scientist/Fellow, TeraCrunch/Capria, Canada

Ayla Bajwa

Executive Director, United Nations Global Compact UAE Local Network, UAE

Moderator:

Hazel Jackson

CEO, Biz Group, UAE

15:45  -  16:45

LEARNING LABS – Session 3: Leadership and Governance

Session 3: Leadership and Governance
(Panel Discussion x 3 Panellists)

Panelists will be discussing topics pertaining to the capacity of organisations to develop human resources policies enabling them to support innovation and transformation:

  • How can we build capacity within the association structure to become more agile?
  • How can emotional intelligence in leadership support employee health and happiness to create a thriving work environment?
  • How can building a stronger organisational culture help associations increase their mission delivery and drive impact?

 

Areas of impact:

Speakers:

Barbara Ewals

Director for Partnerships, International Society of Geriatric Oncology, Philippines

Caroline Stockmann

CEO, Association of Corporate Treasurers, UK

Senthil Gopinath

CEO, ICCA, The Netherlands

Moderator:

Sébastien Turbot

Executive Director, NewCities, Canada

16:45

End of Day

19:00

Networking Reception – Four Seasons Resort Dubai at Jumeirah Beach